In this video, Alice de Courcy, CMO at Cognism, offers a practical guide in shifting away from lead generation towards demand generation. She discusses changes that can be made that don’t change the MQL model and ones that can be made once you are ready to move away from it.
![Jason Ball](/content/images/size/w600/2022/08/Jason_Ball_LI_1026.jpg)
Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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