Strategy often gets promoted as profit-oriented. In this video, Felix Oberholzer-Gee, author of Better, Simpler Strategy explains that, instead, it's really all about creating value for customers, employees and suppliers. He delves into how this value is created in both models and the real world.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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