While demand generation is certainly a growing trend within current B2B marketing approaches, it can still be unclear as to how to actually get started. Here, Kelly Lindenau of the B2BMX Podcast discusses how to assess your business and create a demand gen strategy that will have the greatest impact.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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