Many businesses today have an explicit or implicit desire to be thought leaders in their markets. This effort often focuses on executives and subject matter experts within the business and has a heavy emphasis on posting on LinkedIn. In this webinar, the presenters unpick what executive thought leadership means today, why you should do it and some approaches to take.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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