Often, content marketers see content as something that supports the company it is created for. But, what if instead, we stop thinking about how content can serve us and start focusing on how it serves the customer? In this episode, Xenia Muntean, founder of Planable, discusses how she grew her startup using content marketing to attract big name clients.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
follow me :
A systematic approach to B2B podcasting
Oct 14, 2022
How SEO-friendly content doesn't have to be rehashed, reheated rubbish
Sep 30, 2022
Harnessing employees for effective thought leadership
Sep 13, 2022