In this podcast, SparkToro's Rand Fishkin offers a fresh perspective on how today's marketers can gain a better understanding of their audiences, how to measure effectiveness in the real world and how often should you be researching your audiences and their media consumption. Brilliant episode.
![Jason Ball](/content/images/size/w600/2022/08/Jason_Ball_LI_1026.jpg)
Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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