In this podcast, SparkToro's Rand Fishkin offers a fresh perspective on how today's marketers can gain a better understanding of their audiences, how to measure effectiveness in the real world and how often should you be researching your audiences and their media consumption. Brilliant episode.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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A real-world view of life as a successful B2B marketing leader
Nov 09, 2022
B2B budgeting for 2023—where to invest
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A simpler way to think about strategy
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