Many B2B marketers want to take a more strategic approach to what they do. They want to get out of the endless reactionary firefighting and random acts of marketing. But where do you start? In this video, Colin Lewis presents a thorough overview of how we should be thinking about strategy and how to apply that thinking to the everyday.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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