Making social media work for B2B

While pretty much every B2B marketer is doing something on social, not so many are feeling that they're getting the best from their efforts. Whether this is finding their voice, deciding on what to talk about or getting their people on board in an authentic way — it's a struggle. In this information-packed podcast, Jason Bradwell interviews Danielle Guzman, Head of Social Media at Mercer about all things B2B social media.