Gating B2B content behind a form is a tried and tested approach for many marketers. But just because so many do it, does this mean you should? In this episode of All Things Considered, Jason Ball from Considered Content looks at the pros and cons of gating and reveals the latest research on its effectiveness.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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