In B2B, lead generation and demand generation often get used interchangeably. But there are some key differences. Differences which, if you get them wrong, can seriously harm your results. In this episode of All Things Considered, Jason Ball of Considered Content gives a brief overview of what you need to be thinking about.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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