The implications of search intent and perspective for your SEO activity

In B2B marketing, there's be a lot of discussion recently about targeting "high intent" prospects — eg those who'll add something like "software" or "tool" to a search, indicating they are more likely to be in a buying position. In this video, Ross Hudgens of Siege Media and Bernard Huang of Clearscope discuss the concept of search perspective and what it could mean for how marketers approach search today.