In this webinar, Peter Weinberg and Jon Lombardo dive into five key principles that B2B marketers need to follow in order to maximize the effectiveness of their B2B advertising campaigns and drive business growth. This builds on the Long and Short of It work by Les Binet and Peter Field.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
follow me :
Related News
A real-world view of life as a successful B2B marketing leader
Nov 09, 2022
B2B budgeting for 2023—where to invest
Oct 04, 2022
A simpler way to think about strategy
Sep 05, 2022