The world of SEO is in a state of near-constant flux. Just as you get a handle on one part, Google switches things up and you're scrabbling around trying to get your rankings off the floor. In this video, Dave Gerhardt talks to Demandwell CEO Mitch Causey about how B2B marketers should be approaching SEO today.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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