In this video, you'll hear from the team at Cognism about how they made the shift from traditional lead generation to a demand generation framework. It's a deep dive — they cover everything from ungating their content and changing reporting to the real-world process of making a significant change to how they do B2B marketing.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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