Most B2B buyers only ever seriously consider two or three brands for any purchase. These will tend to be those that stick in their minds. A core reason for whether a brand sticks or not is how they're positioned in the market. In this episode of All Things Considered, Jason Ball of Considered Content gives an overview of B2B positioning — what it is and how to do it.

Jason Ball
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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