Lead generation in B2B — expert perspectives

While many B2B marketers have ambitions to do the big strategic stuff, the pressure to deliver leads to sales is never far away. But with challenges around marketing:sales misalignment, developing meaningful MQLs and showing results, delivering leads in the real world can be an uphill battle. In this podcast from the Business Marketing Club, experts from Vodafone Business, Addleshaw Goddard, Adobe and Blick Rothenberg deliver their perspectives on what works and what doesn't.