You can't move far in B2B marketing without someone talking about 'strategy'. But all too often they don't really mean strategy, they mean tactics. Does this matter? In a word: yes. In this episode of All Things Considered, Jason Ball of Considered Content provides a brief overview of what strategy is, what it isn't and why that matters.
Jason is the managing director at Considered Content — a content-led demand generation agency helping B2B marketers reduce friction in long sales cycles.
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